The Renaissance craddle

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Mercato di San Lorenzo
Tuesday-Saturday. Piazza San Lorenzo
San Lorenzo’s market is one of the most important markets in Florence. Here you can find stalls of clothes, belts, wallets and many other leather products, as well as souvenirs and gadgets.

Fountain of Porcellino

Mercato Centrale
Monday-Friday from 7.00am to 2.00pm; Saturday from 7.00am to 5.00pm. Via dell’ Ariento.
Set inside an iron building with large stained-glass windows, Mercato Centrale could be considered the busiest and most crowded market in the historic center of Florence. It develops on two levels: in the lower one you can find sellers of cheese, meat, fish and typical local products; while in the upper one you can find a wide choice of fruits, vegetables, plants and flowers.

Mercato delle Cascine
On Tuesday from 7.00am to 2.00pm. Parco delle Cascine
Considered the largest and cheapest market in Florence, it is the ideal place for who wants to buy fruit, vegetables, clothes, shoes, electrical appliances and antique trade’s objects. It is suggested to go quite early in the morning: first because you will need at least a couple of hours to visit it completely, second because around mid-morning it becomes very crowded.

Mercato delle Pulci
Everyday from 9.00am to 7.30pm. Piazza dei Ciompi
Here you can find furniture and antique objects, paintings, coins, jewels and dusty books. It is really worthy to take a look around, even just to relieve a bit of our past through old exposed objects. The best day to visit it the last Sunday of every month, when the stalls arrive till the surrounding streets.

Monday-Saturday from 8.00am to 7.00pm. Piazza del Mercato Nuovo
Set under the loggia, this famous market, which takes its name from the statue representing a boar, hosts stalls specialized in products made up of Florentine straw, in embroidered articles, in leather and wooden objects and in flowers.

Every third Sunday of the month. Piazza Santo Spirito.
La Fierucola is a market completely dedicated to organic products. Here the organic and biodynamic agriculture is promoted by selling products from the country cuisine. It also promotes completely handmade handicraft work in organic, free from harsh chemical substances materials.

For all the shopping lovers, Florence is the perfect destination. The city is rich of ateliers, department stores, outlets and markets and it will satisfy everyone’s needs and tastes. From the artisan shops to the best boutiques of high fashion and jewels, you will be spoiled for choice. For whoever wants to buy clothes of the greatest Italian and foreign brands, we suggest the luxurious street Via Tornabuoni, where you can find plenty of clothes shops; but also Piazza Repubblica, where many famous brands and high fashion boutiques overlook. You shouldn’t miss Via Roma and Via Calzaioli too, as well as Via De’ Carretani. The area of Palazzo Pitti and Santo Spirito ( Via Maggio in particular) is full of local artisan and antique trade shops on the other hand. Another “must” is the famous Ponte Vecchio, known all over the world for hosting many jewelries. Whether you are an artisan and jewels enthusiast, or you love the historic architecture, this place is unique.

Born with the goal of promoting the fashion industry and design, Pitti Immagine is a unique event in Italy. Its origin dates back to the beginnings of the 50s with the first fashion shows organized in Florence in the room Sala Bianca of Palazzo Pitti, and lately with the foundation of the Florence Center for Italian Fashion. This foundation is a huge machine that every year organizes exhibitions dedicated to the clothing and to the textile sector, events focused on communication and projects exploring the fashion system and its culture. Examples of these projects are Pitti W_women precollection, Pitti Bimbo, Pitti Filati, Fragranze and Taste. The most eagerly awaited manifestation every year is surely Pitti Uomo. During this event, the most established stylists and the most prestigious brands present their new men fashion collections, launching the newest trends on the international market of a sector constantly in evolution and always looking for cues and new ideas. Together with the exhibitors from all over the world, selected buyers from U.S.A, Russia, China and Hong Kong, Corea and Europe make Pitti Uomo a reference for the whole panorama of men’s fashion. It would be depreciative to define Pitti Immagine only fashion shows and clothes, because the event, which hosts also vernissages, galas, exclusive presentations and parties, actually allows you to have a look on the situation of Italian and foreign fashion and craftsmanship and on a global evolution of the tastes.



Social eating - Food
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The best experiences in Florence
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from 10,00 €
Sport equipment rental
Have fun and stay in shape
Search, compare and rent online bikes, ski, surf, kitesurf, tandem, skates, snow rackets etc.

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Tours and activities
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